Build Your Bot
WHAT WE DO

YOUR BRAND.
OUT IN THE WORLD.

Wirbel creates and operates humanoid characters for public activations, launches, events, retail, sampling, tours, and recurring programs.

Build Your Bot
THREE WAYS TO START

CHOOSE THE CAMPAIGN SHAPE.
WE BUILD THE CHARACTER.

01
CHARACTER TAKEOVERS

Make one place impossible to ignore.

A concentrated public activation that turns a neighborhood, cultural window, or high-traffic moment into the stage for your character.

BEST FOR

Awareness bursts, market entries, campaign launches, and moments designed to travel.

INCLUDED
  • Custom character and campaign premise
  • Location and operating plan
  • Live public interaction
  • Professional capture
  • Selected edits and campaign reporting
02
EVENTS, LAUNCHES & RETAIL

Put the character where the audience already is.

A brand-controlled deployment built for a launch, event, conference, festival, pop-up, opening, sampling program, or retail environment.

BEST FOR

Product education, demos, trial, foot traffic, guest interaction, and launch-day content.

INCLUDED
  • Product and brand knowledge
  • Wardrobe, props, and interaction design
  • Venue and run-of-show coordination
  • Sampling or demonstration mechanics
  • Content deliverables and reporting
03
TOURS & ONGOING CHARACTERS

Give a proven character a longer life.

A recurring program that carries the same character across campuses, cities, seasonal moments, launches, retail stops, or an ongoing partnership.

BEST FOR

Multi-market campaigns, campus tours, recurring event calendars, and brands building a recognizable character property.

INCLUDED
  • Repeatable character operating system
  • Multi-stop production planning
  • Evolving bits and campaign chapters
  • Consistent capture and rights tracking
  • Cross-deployment performance reporting
EVERY ENGAGEMENT

ONE ACCOUNTABLE
OPERATING PARTNER.

You are not renting a robot or coordinating a pile of separate vendors. Wirbel owns the activation plan from character through reporting.

01

CHARACTER

Voice, personality, behavior, knowledge, wardrobe, movement, and product role.

02

ROBOTICS

The humanoid platform, trained operator, safety spotter, and technical preparation.

03

PRODUCTION

Locations, permissions, run-of-show, props, product logistics, capture, and field crew.

04

INTERACTION

Planned prompts and live responsiveness designed around the audience in front of the bot.

05

CONTENT

Professional capture and the agreed edit package, organized around the strongest real moments.

06

MEASUREMENT

A campaign report covering deployment activity, interactions, sampling, content, and agreed KPIs.

NOT SURE WHICH FORMAT FITS?

START WITH THE MOMENT YOU NEED TO CREATE.

Tell us the audience, product, place, timing, and working budget. We will recommend the activation shape instead of asking you to design the production yourself.

Start the brief